As reported by Healthcare IT News yesterday, the recruitment firm AMN Healthcare has just released the results of its second annual survey on the “Use of Social Media and Mobile by Healthcare Professionals” (2011).
Key findings indicate that the use of social media by healthcare professionals, for both job searching and professional networking, is on the rise:
- Nearly one-third (31%) of respondents cited that they are using social media for job searching, up from 21% in 2010.
- 48% of all healthcare professionals surveyed said they use social media for professional networking, up from 37% in 2010.
- 11% of respondents said use of social media resulted in a job interview, 9% said it led to a job offer, and 6% found a new job through their use of social media.
- Among the healthcare workers surveyed, the top work-related uses of social media were to access healthcare-related education (54%), followed by sharing of research or articles with colleagues (33%), and to communicate with employers (18%).
Given this rate of growth, it seems that healthcare employers who are not leveraging social media as part of their recruitment, educational and collaboration offerings will increasingly find themselves falling behind their peers.
You can review the full report below or in a new window:
Thanks to everyone who joined in for the PrISM meetup yesterday afternoon. We had a great discussion about measurement and metrics strategies. Below I have embedded the presentation I created for the meeting using the presentation tool Prezi. To step through the presentation, click the arrow at the bottom of the embedded window to begin; then use the forward & back arrows to move through the presentation, or click “more” to view the presentation in fullscreen mode:
Here are more details/links for some of the tools I mentioned in the presentation:
- favstar.fm allows you to see how many people have “favorited” particular tweets of yours on Twitter — a metric that is strangely absent from Twitter’s own site.
- In the new twitter interface, you can find information on both “conversations” and retweets under the “@ Connect” tab in the black bar across the top of the page.
- TweetReach helps you gauge the total number of people who were reached by a given tweet, hashtag, or search term.
- I mentioned that link shorteners provide some handy metrics, and mentioned bit.ly as my example.
- We spent some time discussing Facebook Insights. You can find more details about Insights in this Facebook Help Center area.
- CrowdBooster is a new (to me) and intriguing tool that brings together data about “applause”, “conversation”, and “amplification” all together in one view — and does some helpful analysis of what times of day bring the most attention and interaction for your posts.
- Google Alerts allow you to monitor the whole web (beyond just the major social networks) for mentions of your brand, etc.
- If you’re able to embed the required tracking code in your webpages, Google Analytics can provide you a wealth of information on how visitors arrive at your site, interact with it, and eventually leave it — which can provide very useful information on how your social media efforts are bringing people to your website (if that’s one of your goals).
And here are the articles I recommended for additional reading:
- Kaushik, A. (2011 Oct 10). Best social media metrics: conversation, amplification, applause, economic value. Occam’s Razor http://bit.ly/wUri2m
- Mershon, P. (2011 Oct 19). 6 ways to measure your social media results. Social Media Examiner http://bit.ly/wAvz1V
- Patel, A. (2011 Dec 1). Metrics for social media ROI. Social Media Today http://soc.li/Ie79QOD
We also got a chance to discuss the new University Social Media Directory, the work that’s in progress to create a University Social Media Toolbox, and the new draft statewide social media policy, among other topics. It was a meeting full of interesting discussion and insights — so thanks to all of you!
The October-December 2011 issue of the Journal of Medical Internet Research featured a very intriguing editorial under the title “Can Tweets Predict Citations? Metrics of Social Impact Based on Twitter and Correlation with Traditional Metrics of Scientific Impact” [PMID 22173204]. In the article, Gunther Eysenbach attempted to analyze mentions of JMIR articles on Twitter within the first 30 days of their publication, and correlate that with eventual citations by other articles. His conclusion: “Highly tweeted articles were 11 times more likely to be highly cited than less-tweeted articles… Top-cited articles can be predicted from top-tweeted articles with 93% specificity and 75% sensitivity… Tweets can predict highly cited articles within the first 3 days of article publication.”
The appearance of the article, however, showed another effect of social media on research: intense and immediate scrutiny of new research immediately upon publication. Shortly after Eysenbach’s article appeared, bloggers like Phil Davis at Scholarly Kitchen began to raise questions about the article’s methods and its ethics. Eysenbach is actually the editor of JMIR, and the fact that he chose his own journal as an outlet for his research struck some as suspicious, if not improper — especially since the article’s conflict-of-interest statement revealed that JMIR had registered the domain names twimpact.org, twimpactfactor.org and twimpactfactor.com to provide services tracking the phenomenon described by the article. Since the articles whose “twimpact” was studied by the article appeared in JMIR, a certain number of the “twittations” were automatic ones by JMIR‘s own twitter account, and the article originally included a significant number of citations of JMIR articles — which some suspected as a way of artificially influencing JMIR‘s impact figures.
Eysenbach eventually issued a correction to his own article addressing some of these concerns — but the intrigue certainly emphasizes the need for additional, independent research on the part that social media conversation is beginning to play in the larger scholarly communications ecosystem.
The Texas Department of Information Resources (DIR) has posted a draft of a proposed Social Media Policy intended to guide state agencies and institutions of higher education in their use of social media tools to conduct official state business and communicate with citizens.
Here at the Health Science Center, we will be gathering input from faculty, staff and students, and submitting a set of comments as an institution. However, the document appears on DIR’s “Posted for Review” page, and the DIR invites feedback from the public (via email to firstname.lastname@example.org) through March 14, 2012. So in the interest of promoting discussion and feedback, I am posting the draft here so all of you can check it out.
What do you think? What strengths and/or concerns do you see?
I am very pleased to announce that the UT Health Science Center’s website now includes an official directory of social media channels being used by schools, departments, and other units to support the University’s mission! It’s easy to find — from the University homepage, choose the “Directories” menu on the left, then “Social Media”.
I really believe a central directory like this one is a great first step in helping departments across the University become more aware of each others’ social media work. I encourage all social media users at the University — especially those on that list — to follow/like other University channels of interest, and help to amplify each others’ messages by commenting, retweeting, mentioning, liking, and sharing useful and interesting posts across those channels.
Thanks so much to the Office of External Affairs, and particularly to Rene Torres, for all your help in making this a reality. Please help us continue to keep this directory complete and up-to-date by sending in any updates using the link at the bottom of the directory page.
Thanks for a great discussion at last week’s meetup! Thanks to Susan Hallmark for her excellent note-taking, and to Alvin Mills for co-presenting with me on minimizing risks in social media.
Here are Susan’s notes:
And here is my part of the presentation, which covered minimizing social media risk to the enterprise.
Here are links to the three whitepapers I referenced in the presentation:
ECRI (Nov 2011): “Healthcare Risk Control: Social Media in Healthcare” http://goo.gl/5OvuL
FERF (Nov 2011): “Social media and its associated risks” http://goo.gl/IgYE3
ISACA (May 2010): “Social Media: Business Benefits and Security…” http://goo.gl/8TY81
Sorry it has taken me so long to update the blog with the notes from last month’s meeting! I again want to thank Susan Hallmark for her excellent notetaking at what was a very informative meeting, with our guests from Trinity University:
Here are Susan’s notes: