Dr Bertalan Meskó (@Berci) is an MD who teaches at the University of Debrecen (Hungary) Medical and Health Science Center, while he is working on his PhD in personalized genomics. He has also established himself as a real pioneer, curator and educator on medicine and emerging “Web 2.0” online technologies. He blogs at ScienceRoll and created a fantastic directory of quality social media resources in dozens of medical disciplines, for professionals and patients alike, called Webicina. In 2008, he launched a course at UDMHSC on “Medicine and Web 2.0”; he taught the course in Hungarian during the fall semester and English in the spring semester. After several years, hundreds of students, conference presentations and lots of inquiries, Dr Meskó has reworked his course for a global online audience, and is calling it “The Social MEDia Course.”
The course launched yesterday, and includes sixteen modules. Each module includes an interactive presentation built with Prezi, which Dr Meskó estimates will take between 40 and 80 minutes for most students, and an evaluation, which takes 10-12 minutes. Participants can earn badges for successfully completing each module and passing its evaluation. Best of all, this excellent professional development opportunity is completely free of charge. Thanks to Dr Meskó for his excellent work and for building this very useful course!
Thanks to everyone who joined in for the PrISM meetup yesterday afternoon. We had a great discussion about measurement and metrics strategies. Below I have embedded the presentation I created for the meeting using the presentation tool Prezi. To step through the presentation, click the arrow at the bottom of the embedded window to begin; then use the forward & back arrows to move through the presentation, or click “more” to view the presentation in fullscreen mode:
Here are more details/links for some of the tools I mentioned in the presentation:
- favstar.fm allows you to see how many people have “favorited” particular tweets of yours on Twitter — a metric that is strangely absent from Twitter’s own site.
- In the new twitter interface, you can find information on both “conversations” and retweets under the “@ Connect” tab in the black bar across the top of the page.
- TweetReach helps you gauge the total number of people who were reached by a given tweet, hashtag, or search term.
- I mentioned that link shorteners provide some handy metrics, and mentioned bit.ly as my example.
- We spent some time discussing Facebook Insights. You can find more details about Insights in this Facebook Help Center area.
- CrowdBooster is a new (to me) and intriguing tool that brings together data about “applause”, “conversation”, and “amplification” all together in one view — and does some helpful analysis of what times of day bring the most attention and interaction for your posts.
- Google Alerts allow you to monitor the whole web (beyond just the major social networks) for mentions of your brand, etc.
- If you’re able to embed the required tracking code in your webpages, Google Analytics can provide you a wealth of information on how visitors arrive at your site, interact with it, and eventually leave it — which can provide very useful information on how your social media efforts are bringing people to your website (if that’s one of your goals).
And here are the articles I recommended for additional reading:
- Kaushik, A. (2011 Oct 10). Best social media metrics: conversation, amplification, applause, economic value. Occam’s Razor http://bit.ly/wUri2m
- Mershon, P. (2011 Oct 19). 6 ways to measure your social media results. Social Media Examiner http://bit.ly/wAvz1V
- Patel, A. (2011 Dec 1). Metrics for social media ROI. Social Media Today http://soc.li/Ie79QOD
We also got a chance to discuss the new University Social Media Directory, the work that’s in progress to create a University Social Media Toolbox, and the new draft statewide social media policy, among other topics. It was a meeting full of interesting discussion and insights — so thanks to all of you!
Neil Mehta of Cleveland Clinic’s Lerner College of Medicine just announced that two of his students had presentations on social media in healthcare accepted for the Society of General Internal Medicine Annual Meeting in May 2012. The titles of the two presentations: “Swimming in the Murky Waters of Social Media? Don’t Let Your White Coat Get Dirty: A Workshop for Medical Students” and “Professionalism in Social Media – Do existing guidelines fail a reality check?”
What’s particularly notable about this is that both presentations grew out of a case-based workshop on professionalism in Social Media that Dr Mehta had built into the curriculum for MS3s (third-year medical students) last May. Dr Mehta chose a particularly interesting case as the centerpiece of the workshop — a case about which respected and experienced professionals had disagreed and discussed rather passionately — via social media, of course. Dr Mehta described the case and his plans for the workshop on his own blog.
Social media are an inherent part of the communications tools that current medical students will use as professionals to interact with their colleagues, their patients, and the public at large. How well are we preparing those students to be successful if our curricula fail to consider these media as part of the healthcare environment? Dr Mehta has posted a number of interesting observations on his blog on healthcare social media and medical education — I invite you to browse the posts tagged “social media” on his blog.
Congratulations to Dr Mehta and his students for their forward thinking.
The Texas Department of Information Resources (DIR) has posted a draft of a proposed Social Media Policy intended to guide state agencies and institutions of higher education in their use of social media tools to conduct official state business and communicate with citizens.
Here at the Health Science Center, we will be gathering input from faculty, staff and students, and submitting a set of comments as an institution. However, the document appears on DIR’s “Posted for Review” page, and the DIR invites feedback from the public (via email to email@example.com) through March 14, 2012. So in the interest of promoting discussion and feedback, I am posting the draft here so all of you can check it out.
What do you think? What strengths and/or concerns do you see?
I am very pleased to announce that the UT Health Science Center’s website now includes an official directory of social media channels being used by schools, departments, and other units to support the University’s mission! It’s easy to find — from the University homepage, choose the “Directories” menu on the left, then “Social Media”.
I really believe a central directory like this one is a great first step in helping departments across the University become more aware of each others’ social media work. I encourage all social media users at the University — especially those on that list — to follow/like other University channels of interest, and help to amplify each others’ messages by commenting, retweeting, mentioning, liking, and sharing useful and interesting posts across those channels.
Thanks so much to the Office of External Affairs, and particularly to Rene Torres, for all your help in making this a reality. Please help us continue to keep this directory complete and up-to-date by sending in any updates using the link at the bottom of the directory page.
Thanks to Natalie Gutierrez for sharing this article and infographic on the Health Science Center’s Yammer network earlier this week:
ZDNet’s iGenerations blog takes a look at an infographic produced by OnlineUniversities.com, which looks at the growth and applications of social media in higher education. I particularly like section #3 of the infographic, the “successes vs. challenges” section:
Jeff Jackson just brought my attention to a very interesting new resource, which appears to be just released to the public a couple of weeks ago. FollowEDU (on twitter at @WhoToFollowEDU) is a directory of twitter users in higher education. You can search or browse the directory not only by name or institution, but also by areas of interest. You can sign in with your twitter account to create a profile on FollowEDU, and associate that profile with your areas of interest. The selections of interest areas are very interesting & granular, under categories such as:
- Academics (disciplines, including Health Professions, Nursing, Pre-Medicine, Library Sciences, etc…)
- Departments (i.e. Admissions, Career Services, Information Services & Technology, Marketing & Communications…)
- Education & Learning (Adult Learners, Education Policy, Education Technology, Instructional Design…)
- Higher Education Issues (Affordability, Diversity, Ethics, Retention, Social Justice…)
- Organizations (AACN, AAMC, AAUP, EDUCAUSE, HACU, NAAHP…)
- Technology (Classroom Technology, Learning Management Systems, Mobile Computing…)
- Web & Communication (Branding, Content Strategy, Photography, Social Media, Usability, Video, Web Design…)
This makes it easy to browse and locate people who share your professional interests. Even for experienced higher ed twitter users, this can mean a twitter stream with a much better “signal to noise” ratio and greater professional value. For others, FollowEDU could be an ideal tool to introduce new higher education users to twitter’s professional possibilities. Kudos to Mike Petroff of Emerson College in Boston for creating this smart service.
[Update 2012-02-08 22:45] Mike Petroff added “#prismSA” to the list of hashtags you can add yourself to if you sign up for FollowEDU. Cool! Also, if you’re at the Health Science Center, be sure to specify your institution as “University of Texas – Health Science Center at San Antonio” so that we’ll all be listed together.