Healthcare jobseeking, recruitment & social media

As reported by Healthcare IT News yesterday, the recruitment firm AMN Healthcare has just released the results of its second annual survey on the “Use of Social Media and Mobile by Healthcare Professionals” (2011).

Key findings indicate that the use of social media by healthcare professionals, for both job searching and professional networking, is on the rise:

  • Nearly one-third (31%) of respondents cited that they are using social media for job searching, up from 21% in 2010.
  • 48% of all healthcare professionals surveyed said they use social media for professional networking, up from 37% in 2010.
  • 11% of respondents said use of social media resulted in a job interview, 9% said it led to a job offer, and 6% found a new job through their use of social media.
  • Among the healthcare workers surveyed, the top work-related uses of social media were to access healthcare-related education (54%), followed by sharing of research or articles with colleagues (33%), and to communicate with employers (18%).
Given this rate of growth, it seems that healthcare employers who are not leveraging social media as part of their recruitment, educational and collaboration offerings will increasingly find themselves falling behind their peers.

You can review the full report below or in a new window:

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3 Comments

Filed under Discussion, Reading

3 responses to “Healthcare jobseeking, recruitment & social media

  1. 11% of respondents said use of social media resulted in a job interview, 9% said it led to a job offer, and 6% found a new job through their use of social media.

    Interesting statistic! I’ll have to delve into the report — would love to know what social media sites healthcare professionals are using to get interviews (Twitter vs Facebook vs LinkedIn).

    • They ask that question a couple of ways. In terms of use for professional networking, Facebook was #1 (41%), followed by YouTube, LinkedIn, and Twitter [p. 13]. When they ask, “If you could choose only one general social media site, what would you choose?” Facebook was #1 (74% in 2011 vs 64% in 2010); LinkedIn was #2.

      • Wow, that’s not what I would have hoped, even if I did suspect it. Facebook seems so UNprofessional to me, while LinkedIn seems so business-oriented! I bet LinkedIn doesn’t like hearing statistics like this either. 🙂

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