Thanks to everyone who joined in for the PrISM meetup yesterday afternoon. We had a great discussion about measurement and metrics strategies. Below I have embedded the presentation I created for the meeting using the presentation tool Prezi. To step through the presentation, click the arrow at the bottom of the embedded window to begin; then use the forward & back arrows to move through the presentation, or click “more” to view the presentation in fullscreen mode:
Here are more details/links for some of the tools I mentioned in the presentation:
- favstar.fm allows you to see how many people have “favorited” particular tweets of yours on Twitter — a metric that is strangely absent from Twitter’s own site.
- In the new twitter interface, you can find information on both “conversations” and retweets under the “@ Connect” tab in the black bar across the top of the page.
- TweetReach helps you gauge the total number of people who were reached by a given tweet, hashtag, or search term.
- I mentioned that link shorteners provide some handy metrics, and mentioned bit.ly as my example.
- We spent some time discussing Facebook Insights. You can find more details about Insights in this Facebook Help Center area.
- CrowdBooster is a new (to me) and intriguing tool that brings together data about “applause”, “conversation”, and “amplification” all together in one view — and does some helpful analysis of what times of day bring the most attention and interaction for your posts.
- Google Alerts allow you to monitor the whole web (beyond just the major social networks) for mentions of your brand, etc.
- If you’re able to embed the required tracking code in your webpages, Google Analytics can provide you a wealth of information on how visitors arrive at your site, interact with it, and eventually leave it — which can provide very useful information on how your social media efforts are bringing people to your website (if that’s one of your goals).
And here are the articles I recommended for additional reading:
- Kaushik, A. (2011 Oct 10). Best social media metrics: conversation, amplification, applause, economic value. Occam’s Razor http://bit.ly/wUri2m
- Mershon, P. (2011 Oct 19). 6 ways to measure your social media results. Social Media Examiner http://bit.ly/wAvz1V
- Patel, A. (2011 Dec 1). Metrics for social media ROI. Social Media Today http://soc.li/Ie79QOD
We also got a chance to discuss the new University Social Media Directory, the work that’s in progress to create a University Social Media Toolbox, and the new draft statewide social media policy, among other topics. It was a meeting full of interesting discussion and insights — so thanks to all of you!