Monday’s Wall Street Journal featured a great guide by Alexandra Samuel on how executives can use social media tools to be more effective leaders. Suggestions included:
- “Create a Leadership Dashboard” — the idea of using aggregation tools such as Google Reader of Flipboard to pull together key business intelligence sources in one place
- “Stay Focused” — using productivity and collaboration tools like MindMeister and BaseCamp — or even using Pinterest as an “online vision board”
- “Change Channels” — escape the noise of email by sending and receiving quick urgent communications via Twitter direct message
- “Join a CEO-cial Network” of a small number of respected & trusted executives (5-15) in a private Twitter list, Facebook friends list or Google+ circle, and make that the first list you check whenever you sit down with any of those social tools
- “Build a Golf Course” — create a social space that is relaxing and restorative, that you can enjoy in those key five minutes of downtime between meetings, whether it’s a photo-sharing community or a Words With Friends game.
- “Amplify Your Voice” — project your charisma online through a CEO blog, Twitter feed or YouTube channel; you’ve already got the content. Turn your “read this” emails into links you share on Twitter, your key speeches into YouTube videos, and your “job well done” emails into blogposts.
Do you think these suggestions would work for executives you know? Do you have others?
As reported by Healthcare IT News yesterday, the recruitment firm AMN Healthcare has just released the results of its second annual survey on the “Use of Social Media and Mobile by Healthcare Professionals” (2011).
Key findings indicate that the use of social media by healthcare professionals, for both job searching and professional networking, is on the rise:
- Nearly one-third (31%) of respondents cited that they are using social media for job searching, up from 21% in 2010.
- 48% of all healthcare professionals surveyed said they use social media for professional networking, up from 37% in 2010.
- 11% of respondents said use of social media resulted in a job interview, 9% said it led to a job offer, and 6% found a new job through their use of social media.
- Among the healthcare workers surveyed, the top work-related uses of social media were to access healthcare-related education (54%), followed by sharing of research or articles with colleagues (33%), and to communicate with employers (18%).
Given this rate of growth, it seems that healthcare employers who are not leveraging social media as part of their recruitment, educational and collaboration offerings will increasingly find themselves falling behind their peers.
You can review the full report below or in a new window:
You’ve got a little over 48 hours — until 7pm on Friday the 23rd — to use your vote and your social media voice to support the Health Science Center’s application for LIVESTRONG Foundation Community Impact funding.
Cast your vote now!
Then, once you’re done voting, spread the word! Post, tweet, blog, retweet, share, like, +1!
The project would fund the Health Science Center’s “Creative Arts Center” Artist-in-Residence program that helps cancer survivors and caregivers explore their creative side, while meeting the challenges of diagnosis, treatment and survivorship. The program is offered at various locations, including treatment areas and class settings.
Thanks to Jeanette Ross for letting us know about this opportunity!
Thanks to everyone who joined in for the PrISM meetup yesterday afternoon. We had a great discussion about measurement and metrics strategies. Below I have embedded the presentation I created for the meeting using the presentation tool Prezi. To step through the presentation, click the arrow at the bottom of the embedded window to begin; then use the forward & back arrows to move through the presentation, or click “more” to view the presentation in fullscreen mode:
Here are more details/links for some of the tools I mentioned in the presentation:
- favstar.fm allows you to see how many people have “favorited” particular tweets of yours on Twitter — a metric that is strangely absent from Twitter’s own site.
- In the new twitter interface, you can find information on both “conversations” and retweets under the “@ Connect” tab in the black bar across the top of the page.
- TweetReach helps you gauge the total number of people who were reached by a given tweet, hashtag, or search term.
- I mentioned that link shorteners provide some handy metrics, and mentioned bit.ly as my example.
- We spent some time discussing Facebook Insights. You can find more details about Insights in this Facebook Help Center area.
- CrowdBooster is a new (to me) and intriguing tool that brings together data about “applause”, “conversation”, and “amplification” all together in one view — and does some helpful analysis of what times of day bring the most attention and interaction for your posts.
- Google Alerts allow you to monitor the whole web (beyond just the major social networks) for mentions of your brand, etc.
- If you’re able to embed the required tracking code in your webpages, Google Analytics can provide you a wealth of information on how visitors arrive at your site, interact with it, and eventually leave it — which can provide very useful information on how your social media efforts are bringing people to your website (if that’s one of your goals).
And here are the articles I recommended for additional reading:
- Kaushik, A. (2011 Oct 10). Best social media metrics: conversation, amplification, applause, economic value. Occam’s Razor http://bit.ly/wUri2m
- Mershon, P. (2011 Oct 19). 6 ways to measure your social media results. Social Media Examiner http://bit.ly/wAvz1V
- Patel, A. (2011 Dec 1). Metrics for social media ROI. Social Media Today http://soc.li/Ie79QOD
We also got a chance to discuss the new University Social Media Directory, the work that’s in progress to create a University Social Media Toolbox, and the new draft statewide social media policy, among other topics. It was a meeting full of interesting discussion and insights — so thanks to all of you!
Since the topic of our PrISM meetup this afternoon is social media measurement and analytics, I wanted to post this article I came across yesterday by Mark Schaefer, executive director of Schaefer Marketing Solutions. The post, “The Social Media Smackdown,” appeared on Schaefer’s blog grow this past Sunday, and was reposted on ragan.com yesterday.
In the post, Schaefer decries some recent statements by some respected social media experts that seemed to carry an “anti-measurement bias”. Schaefer (and many commenters) seem to understand the frustration with the insistence that the ROI (return on investment) of social media efforts must be fully supported by the numbers, but they caution against throwing out the baby with the bathwater. I found the following comment from Eric Wittlake particularly insightful:
Measure social media so you can manage it. So you can discuss it. So you can learn from it. But be very cautious if you are measuring it as a black-and-white way to decide if you should continue.
So part of the problem is that people are using social media measurement to answer the wrong questions. Metrics are not generally the right way to answer the questions of “whether” and “why” — those come from your organization’s mission, goals, and your understanding of your audience. Metrics are the right way to answer questions like “how”, “when” and “where” — to improve the impact and effects of your social media efforts.
The Texas Department of Information Resources (DIR) has posted a draft of a proposed Social Media Policy intended to guide state agencies and institutions of higher education in their use of social media tools to conduct official state business and communicate with citizens.
Here at the Health Science Center, we will be gathering input from faculty, staff and students, and submitting a set of comments as an institution. However, the document appears on DIR’s “Posted for Review” page, and the DIR invites feedback from the public (via email to firstname.lastname@example.org) through March 14, 2012. So in the interest of promoting discussion and feedback, I am posting the draft here so all of you can check it out.
What do you think? What strengths and/or concerns do you see?
I am very pleased to announce that the UT Health Science Center’s website now includes an official directory of social media channels being used by schools, departments, and other units to support the University’s mission! It’s easy to find — from the University homepage, choose the “Directories” menu on the left, then “Social Media”.
I really believe a central directory like this one is a great first step in helping departments across the University become more aware of each others’ social media work. I encourage all social media users at the University — especially those on that list — to follow/like other University channels of interest, and help to amplify each others’ messages by commenting, retweeting, mentioning, liking, and sharing useful and interesting posts across those channels.
Thanks so much to the Office of External Affairs, and particularly to Rene Torres, for all your help in making this a reality. Please help us continue to keep this directory complete and up-to-date by sending in any updates using the link at the bottom of the directory page.
Thanks for a great discussion at last week’s meetup! Thanks to Susan Hallmark for her excellent note-taking, and to Alvin Mills for co-presenting with me on minimizing risks in social media.
Here are Susan’s notes:
And here is my part of the presentation, which covered minimizing social media risk to the enterprise.
Here are links to the three whitepapers I referenced in the presentation:
ECRI (Nov 2011): “Healthcare Risk Control: Social Media in Healthcare” http://goo.gl/5OvuL
FERF (Nov 2011): “Social media and its associated risks” http://goo.gl/IgYE3
ISACA (May 2010): “Social Media: Business Benefits and Security…” http://goo.gl/8TY81
We’ve had a bit of a posting lag on this site over the holidays, but we’re back and hope to share some helpful stuff with you over the coming weeks and months.
An excellent interview appeared yesterday at Healthcare IT News: writer Michelle McNickle interviewed hospital administrator and author Christina Thielst, who blogs at Christina’s Considerations. Thielst offers ten excellent tips — strategic principles, really — for optimal use of social media in healthcare. I found her suggestions to be thought-provoking and very appropriate to both beginning and experienced users of social media alike.
Here’s a quick list of her ten tips — see the article for Thielst’s helpful explanations of each point:
- Recognize social media as new sources of feedback and opportunities.
- Avoid taking on too much, too soon.
- Recognize and manage the risks.
- Recognize opportunities for improving health and outcomes, and social media’s ability to contribute to longitudinal health and documentation.
- Use it to enhance the patient experience.
- Recognize social media as an opportunity to improve experiences and quality.
- Integrate social media into day-to-day work processes to keep it “real.”
- Use social media to provide information and content.
- Ensure appropriate privacy settings and safeguards on your sponsored social networking channels.
- Find ways to offer appropriate social supports using social media.
Personally, I was particularly struck by Thielst’s emphasis on sincerity and spontaneity, especially in points #6 and #7. Healthcare organizations may be tempted to view social media as simply another PR channel, and therefore may try to manage risk and workload by putting out one-way, scripted, formulaic messages. Such an approach is doubly harmful — the organization not only makes itself appear arrogant or out-of-touch, but by refusing to listen and engage with patients or caregivers, the organization also misses out on a critically important source of insight on how they can meet customer needs.
Which of Thielst’s tips do you find particularly insightful — or particularly challenging?
Sorry it has taken me so long to update the blog with the notes from last month’s meeting! I again want to thank Susan Hallmark for her excellent notetaking at what was a very informative meeting, with our guests from Trinity University:
Here are Susan’s notes: