WSJ: Better Leadership through Social Media

Monday’s Wall Street Journal featured a great guide by Alexandra Samuel on how executives can use social media tools to be more effective leaders.  Suggestions included:

  1. “Create a Leadership Dashboard” — the idea of using aggregation tools such as Google Reader of Flipboard to pull together key business intelligence sources in one place
  2. “Stay Focused” — using productivity and collaboration tools like MindMeister and BaseCamp — or even using Pinterest as an “online vision board”
  3. “Change Channels” — escape the noise of email by sending and receiving quick urgent communications via Twitter direct message
  4. “Join a CEO-cial Network” of a small number of respected & trusted executives (5-15) in a private Twitter list, Facebook friends list or Google+ circle, and make that the first list you check whenever you sit down with any of those social tools
  5. “Build a Golf Course” — create a social space that is relaxing and restorative, that you can enjoy in those key five minutes of downtime between meetings, whether it’s a photo-sharing community or a Words With Friends game.
  6. “Amplify Your Voice” — project your charisma online through a CEO blog, Twitter feed or YouTube channel; you’ve already got the content. Turn your “read this” emails into links you share on Twitter, your key speeches into YouTube videos, and your “job well done” emails into blogposts.

Do you think these suggestions would work for executives you know?  Do you have others?

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Healthcare jobseeking, recruitment & social media

As reported by Healthcare IT News yesterday, the recruitment firm AMN Healthcare has just released the results of its second annual survey on the “Use of Social Media and Mobile by Healthcare Professionals” (2011).

Key findings indicate that the use of social media by healthcare professionals, for both job searching and professional networking, is on the rise:

  • Nearly one-third (31%) of respondents cited that they are using social media for job searching, up from 21% in 2010.
  • 48% of all healthcare professionals surveyed said they use social media for professional networking, up from 37% in 2010.
  • 11% of respondents said use of social media resulted in a job interview, 9% said it led to a job offer, and 6% found a new job through their use of social media.
  • Among the healthcare workers surveyed, the top work-related uses of social media were to access healthcare-related education (54%), followed by sharing of research or articles with colleagues (33%), and to communicate with employers (18%).
Given this rate of growth, it seems that healthcare employers who are not leveraging social media as part of their recruitment, educational and collaboration offerings will increasingly find themselves falling behind their peers.

You can review the full report below or in a new window:

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Social media professionalism: a set of principles for physicians

Last week, Dr Mark Ryan contributed a particularly insightful guest post at KevinMD.com entitled “How to maintain physician professionalism in social media.”  Dr Ryan has been one of a number of critics of the social media guidelines adopted recently by some professional medical organizations, such as the American Medical Association and the British Medical Association.  Dr Ryan has expressed his concern that these guidelines have focused to heavily on risk mitigation and that there are no corresponding documents that discuss principles and guidelines for appropriate, positive use of social media by physicians — a sentiment I also expressed in an earlier post on this blog.

So in his guest post, Dr Ryan strikes out to draft exactly such a statement of principles. His list includes nine very practical principles regarding scope, tone, privacy, identity, content, and more.  These are very useful principles for us to consider as we create a Social Media Toolbox for the University that can be a model set of guidelines for clinicians.  Please take some time to review Dr Ryan’s post — and let us know what you think in the comments.

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Professional development opportunity: The Social MEDia Course

Dr Bertalan Meskó (@Berci) is an MD who teaches at the University of Debrecen (Hungary) Medical and Health Science Center, while he is working on his PhD in personalized genomics.  He has also established himself as a real pioneer, curator and educator on medicine and emerging “Web 2.0″ online technologies.  He blogs at ScienceRoll and created a fantastic directory of quality social media resources in dozens of medical disciplines, for professionals and patients alike, called Webicina.  In 2008, he launched a course at UDMHSC on “Medicine and Web 2.0″;  he taught the course in Hungarian during the fall semester and English in the spring semester.  After several years, hundreds of students, conference presentations and lots of inquiries, Dr Meskó has reworked his course for a global online audience, and is calling it “The Social MEDia Course.”

The course launched yesterday, and includes sixteen modules.  Each module includes an interactive presentation built with Prezi, which Dr Meskó estimates will take between 40 and 80 minutes for most students, and an evaluation, which takes 10-12 minutes.  Participants can earn badges for successfully completing each module and passing its evaluation.  Best of all, this excellent professional development opportunity is completely free of charge.  Thanks to Dr Meskó for his excellent work and for building this very useful course!

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A chance to show the power of social media

You’ve got a little over 48 hours — until 7pm on Friday the 23rd — to use your vote and your social media voice to support the Health Science Center’s application for LIVESTRONG Foundation Community Impact funding.

Cast your vote now!

Then, once you’re done voting, spread the word!  Post, tweet, blog, retweet, share, like, +1!

The project would fund the Health Science Center’s “Creative Arts Center” Artist-in-Residence program that helps cancer survivors and caregivers explore their creative side, while meeting the challenges of diagnosis, treatment and survivorship.  The program is offered at various locations, including treatment areas and class settings.

Thanks to Jeanette Ross for letting us know about this opportunity!

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Save the Date: March PrISM meetup

Date: Wednesday, March 28, 2012

Time: 2:00pm-3:30pm

Place: HSC-LIB 2.039 (in the 2nd floor classrooms under Briscoe Library)

Address:  7703 Floyd Curl Dr, San Antonio

This month’s PrISM discussion will be hosted by Jeff Jackson (@jeffjackson) with special guest Laura Pasquini (@laurapasquini), who will join via Google+ Hangout from the University of North Texas to discuss Personal Learning Networks. Jeff will also discuss how he uses Google+ for online collaboration and some new features that are in beta testing.

Please RSVP using the button below:

PrISM (Professional Interest in Social Media) Meetup

We hope you can join us, and please invite your colleagues as well!

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Recap of February meetup

Thanks to everyone who joined in for the PrISM meetup yesterday afternoon.  We had a great discussion about measurement and metrics strategies.   Below I have embedded the presentation I created for the meeting using the presentation tool Prezi.  To step through the presentation, click the arrow at the bottom of the embedded window to begin; then use the forward & back arrows to move through the presentation, or click “more” to view the presentation in fullscreen mode:

Here are more details/links for some of the tools I mentioned in the presentation:

  • favstar.fm allows you to see how many people have “favorited” particular tweets of yours on Twitter — a metric that is strangely absent from Twitter’s own site.
  • In the new twitter interface, you can find information on both “conversations” and retweets under the “@ Connect” tab in the black bar across the top of the page.
  • TweetReach helps you gauge the total number of people who were reached by a given tweet, hashtag, or search term.
  • I mentioned that link shorteners provide some handy metrics, and mentioned bit.ly as my example.
  • We spent some time discussing Facebook Insights.  You can find more details about Insights in this Facebook Help Center area.
  • CrowdBooster is a new (to me) and intriguing tool that brings together data about “applause”, “conversation”, and “amplification”  all together in one view — and does some helpful analysis of what times of day bring the most attention and interaction for your posts.
  • Google Alerts allow you to monitor the whole web (beyond just the major social networks) for mentions of your brand, etc.
  • If you’re able to embed the required tracking code in your webpages, Google Analytics can provide you a wealth of information on how visitors arrive at your site, interact with it, and eventually leave it — which can provide very useful information on how your social media efforts are bringing people to your website (if that’s one of your goals).

And here are the articles I recommended for additional reading:

  • Kaushik, A. (2011 Oct 10). Best social media metrics: conversation, amplification, applause, economic value. Occam’s Razor http://bit.ly/wUri2m
  • Mershon, P. (2011 Oct 19). 6 ways to measure your social media results. Social Media Examiner http://bit.ly/wAvz1V
  • Patel, A. (2011 Dec 1). Metrics for social media ROI. Social Media Today http://soc.li/Ie79QOD

We also got a chance to discuss the new University Social Media Directory, the work that’s in progress to create a University Social Media Toolbox, and the new draft statewide social media policy, among other topics.  It was a meeting full of interesting discussion and insights — so thanks to all of you!

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