Category Archives: Stories
You’ve got a little over 48 hours — until 7pm on Friday the 23rd — to use your vote and your social media voice to support the Health Science Center’s application for LIVESTRONG Foundation Community Impact funding.
Then, once you’re done voting, spread the word! Post, tweet, blog, retweet, share, like, +1!
The project would fund the Health Science Center’s “Creative Arts Center” Artist-in-Residence program that helps cancer survivors and caregivers explore their creative side, while meeting the challenges of diagnosis, treatment and survivorship. The program is offered at various locations, including treatment areas and class settings.
Thanks to Jeanette Ross for letting us know about this opportunity!
Neil Mehta of Cleveland Clinic’s Lerner College of Medicine just announced that two of his students had presentations on social media in healthcare accepted for the Society of General Internal Medicine Annual Meeting in May 2012. The titles of the two presentations: “Swimming in the Murky Waters of Social Media? Don’t Let Your White Coat Get Dirty: A Workshop for Medical Students” and “Professionalism in Social Media – Do existing guidelines fail a reality check?”
What’s particularly notable about this is that both presentations grew out of a case-based workshop on professionalism in Social Media that Dr Mehta had built into the curriculum for MS3s (third-year medical students) last May. Dr Mehta chose a particularly interesting case as the centerpiece of the workshop — a case about which respected and experienced professionals had disagreed and discussed rather passionately — via social media, of course. Dr Mehta described the case and his plans for the workshop on his own blog.
Social media are an inherent part of the communications tools that current medical students will use as professionals to interact with their colleagues, their patients, and the public at large. How well are we preparing those students to be successful if our curricula fail to consider these media as part of the healthcare environment? Dr Mehta has posted a number of interesting observations on his blog on healthcare social media and medical education — I invite you to browse the posts tagged “social media” on his blog.
Congratulations to Dr Mehta and his students for their forward thinking.
I am very pleased to announce that the UT Health Science Center’s website now includes an official directory of social media channels being used by schools, departments, and other units to support the University’s mission! It’s easy to find — from the University homepage, choose the “Directories” menu on the left, then “Social Media”.
I really believe a central directory like this one is a great first step in helping departments across the University become more aware of each others’ social media work. I encourage all social media users at the University — especially those on that list — to follow/like other University channels of interest, and help to amplify each others’ messages by commenting, retweeting, mentioning, liking, and sharing useful and interesting posts across those channels.
Thanks so much to the Office of External Affairs, and particularly to Rene Torres, for all your help in making this a reality. Please help us continue to keep this directory complete and up-to-date by sending in any updates using the link at the bottom of the directory page.
Sorry it has taken me so long to update the blog with the notes from last month’s meeting! I again want to thank Susan Hallmark for her excellent notetaking at what was a very informative meeting, with our guests from Trinity University:
- Matt Barsalou from Admissions
- Claudia Scholz, Coordinator of Research Programs
- Mary Kay Cooper, Director of Alumni Relations
- Amy Chapman from Information Technology Services
- Alex Gallin-Parisi from Coates Library
Here are Susan’s notes:
PrISM is mentioned (although not by name) in a story by higher ed reporter Melissa Ludwig that appeared in today’s San Antonio Express-News. For “Getting schooled on social media,” Ludwig interviewed colleagues at UTSA and Trinity as well as yours truly. I think the end result was balanced and very worthwhile. What do you think?
We’ve previously looked at a couple of studies in which patient participants used social networks (PatientsLikeMe.com and TuDiabetes.org) to organize themselves for clinical study and even facilitate data collection. We’ve also looked at a whitepaper on how social networks can be leveraged for recruitment of clinical trial participants.
Today even the Wall Street Journal carried news of a study from Mayo Clinic that used social networks to help identify and contact potential study participants with an extremely rare condition (spontaneous coronary artery dissection, or “SCAD”). A motivated SCAD survivor approached a Mayo doctor to ask how she could help encourage more research into the condition. According to this Mayo press release, “The research team then asked the survivor to help recruit participants through an online support community on the website for WomenHeart: The National Coalition for Women with Heart Disease, www.womenheart.org.” Within one week of IRB approval, they had 18 possible participants for a pilot study that could only accommodate 12 — and now with the results of that pilot, the researchers have not only a blueprint for future research, but also a powerful new strategy for recruitment.
The study is being published in the current issue of Mayo Clinic Proceedings:
Tweet MS, Gulati R, Aase LA, Hayes SN. Spontaneous coronary artery dissection: a disease-specific, social networking community–initiated study. Mayo Clin Proc. 2011 Sept;86(9):845-850. doi:10.4065/mcp.2011.0312
UT Health Science Center students, faculty and staff can access the study at this link.
In their presentation at the PrISM meetup this past Wednesday, Leni Kirkman and her social media team from University Health System mentioned the “Mrs Muñoz Knows Best” video series on their YouTube channel. We didn’t have a chance to show one of the videos during the meeting, so I wanted to make sure you all got a chance to see one or more. Here’s the most recent video in the series, on Summer Skin Protection:
I was actually fortunate enough to watch the filming of that particular spot during the “Mrs Muñoz Knows Best” Tweetup that University Health System sponsored back in mid-May. Here are a couple of photos I took then:
I came away from that tweetup impressed with how efficient a process they had created. Due to the “jump cut” style of the videos, which works fine for quick web videos, they were able to spend most of their effort on good scripting and editing/post-production. The actual filming was done in just a couple of takes, with the producers “feeding” Mrs Muñoz her lines as the filming progressed. But the key to the whole thing is Mrs Muñoz herself — she’s such a great, strong, grandmotherly character that she just makes the whole thing work. Take a look at all the Mrs Muñoz videos on this YouTube playlist from University Health System.
I wanted to share an article that was sent to me about medical professionals and medical students use of social media.
Rhode Island physician Alexandra Thran posted information about a trauma patient — not even the name, but enough about the condition to be considered a violation of privacy laws. She was fired by her hospital last year and disciplined by her state medical board a few weeks ago.
When the University of Florida began studying the Facebook habits of its medical students and residents in 2007, it found a dozen instances in which students and residents posted photographs on their Facebook pages of themselves caring for patients.
The photos were taken during medical mission trips outside the United States, so HIPAA rules did not apply. But findings like that prompted discussions, and eventually led to a medical school policy on the use of social media that specifically says not to post health information about any patients, Thompson said.
The UF research found that more than half of medical students with Facebook pages included information about their sexual orientation, relationship status and political opinions. It also found numerous photographs showing medical students consuming alcohol.
At our meetup this past Wednesday afternoon, Jeanette Ross mentioned a social networking policy for Graduate Medical Education that addressed residents’ use of the Internet and Social Networking sites. I mentioned that a draft of that proposal had been presented to the Computing Resources Committee (CRC) at the Health Science Center about a year ago with a request for feedback, and that I had submitted feedback in response to that request, but that I didn’t realize the policy had been finalized and made official.
After the meeting, Jeanette sent me the link to the policy in question, which took effect in May 2010 as GME Policy 5.2. It is essentially identical to the draft that was presented at the CRC meeting on the 1st of April, 2010.
I have posted the text of the email that I sent after that meeting, in response to the GME Office’s request for feedback. It is a rather thorough critique — perhaps too thorough to be effective — but I felt that there were a number of areas where the broad language used in the policy could lead to serious implications down the road, and I figured that’s what they were hoping to understand by requesting feedback from CRC members.
What’s your view? Is it important for an organization to have a social media policy like this one in place? How can we help our own organizations develop guidance for professional and effective use of social media that will allow them to manage risk while maximizing the potential for support of their missions?