Coming up: January PrISM meetup

Date: Wednesday, January 23, 2013

Time: 2:00pm-3:30pm

Place: HSC-LIB 2.039 (on the second floor of Briscoe Library)

Address:  7703 Floyd Curl Dr, San Antonio

At the next #prismSA meetup: “Social Media and the ‘Social Cure.’” Can social media promote large-scale positive behavior change?

The UT Health Science Center’s “One Community/One Book” selection for 2013 is Tina Rosenberg’s Join the Club: How Peer Pressure Can Transform the World. In the book, the Pulitzer-prizewinning author investigates movements and campaigns that have used the power of “peer pressure” to bring about life-altering behavior change in areas from health to lifestyle choices to political action. In this month’s meetup of the Professional Interest in Social Media (PrISM) group, we’ll discuss Rosenberg’s examples of the “social cure,” and the potential role of social media tools in promoting positive change.

Please RSVP at http://twtvite.com/prism0113 – we hope you can join us, and please invite your colleagues as well!

Coming up: September PrISM meetup

Date: Wednesday, September 26, 2012

Time: 2:00pm-3:30pm

Place: Howe Conference Room, HSC-LIB 5.076 (on the fifth floor of Briscoe Library)

Address:  7703 Floyd Curl Dr, San Antonio

This month, the topic is: “Look Sharp! Representing yourself and your institution well in social media.” What makes an institution channel look and sound competent and professional in social media — or not? What kinds of social media posts and activities reflect well on you and your department or organization — and which ones reflect poorly? This discussion will be an opportunity for new and experienced social media users to share questions, tips and suggestions to make us all look sharp.

Please RSVP at http://twtvite.com/prism0912 – we hope you can join us, and please invite your colleagues as well!

 Image credit: “Four people in a variety of highland dress“ from State Library of Queensland, Australia; no known copyright restrictions.

Critique and response

1. Among the many tweets about this past Sunday’s White Coat Ceremony for the incoming Medical School Class of 2016 — mostly congratulating and recognizing friends and family members — we also found this:
2. 

   @uthscsa your 2 tix per 1st year at white coat is ridiculous. Have a spouse & parents? Tough luck. Make lots of people happy: bigger venue

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   CT

   Sun, Jul 22 2012 06:58:20

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3. 

   .@uthscsa at least it’s not hot outside standing in the sun for an hour and a half, hoping there’s addtl space…

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   CT

   Sun, Jul 22 2012 07:02:24

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4. 

   .@uthscsa have you ever counted the # of grandparents > age of 65 waiting in the heatstroke line? Really? Really!?

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   CT

   Sun, Jul 22 2012 07:08:22

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5. 

   .@uthscsa “welcome to UTHSCSA, please feel free to utilize your handicap parking tag to park right next to the building.”

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   CT

   Sun, Jul 22 2012 07:10:57

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6. 

   .@uthscsa “But the back of the line is around the corner gramps…”

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   CT

   Sun, Jul 22 2012 07:13:13

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7. These tweets were picked up by Health Science Center staff monitoring twitter on Monday and forwarded to folks in ATS and Medical School who could use them for future planning.  But also, David Hotchkiss replied that he had a good conversation with @bestieverchad in person after the white coat ceremony, and had gathered a lot of helpful input that he could apply in future events.

   David didn’t stop there, though — since @bestieverchad’s tweets were clearly directed to @uthscsa, a twitter reponse was appropriate…
8. 

   @bestieverchad @uthscsa I wanted to again thank you for your comments on Sun. I shared them right away; next yr w/b even better thx to u!

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   David Hotchkiss

   Mon, Jul 23 2012 11:08:31

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9. …and it was well received:
10. 

    Great example of a school making positive changes via Twitter? @davidhotchkiss at @uthscsa asking que’s, taking ownership, & vowing change.

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    CT

    Mon, Jul 23 2012 12:53:29

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11. 

    @davidhotchkiss glad to know someone as in-tune as you are & focused to make @uthscsa better is there for my significant other & other MS1′s

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    CT

    Mon, Jul 23 2012 13:08:02

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12. 

    @bestieverchad @uthscsa By sharing your thoughts you are already living our mission to “Make Lives Better”. Honored to meet you.

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    David Hotchkiss

    Tue, Jul 24 2012 04:57:29

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Coming up this week: July PrISM meetup

Date: Wednesday, July 25, 2012

Time: 2:00pm-3:30pm

Place: Howe Conference Room, HSC-LIB 2.039 (on the fifth floor of Briscoe Library)

Address:  7703 Floyd Curl Dr, San Antonio

Not all social media posts are created equal.  What characteristics distinguish a successful social media post from one that gets overlooked?  At our July meetup, we’ll discuss specific characteristics that can help your posts stand out from the social media background noise, and get seen and noticed by many more people.

Please RSVP at http://twtvite.com/prism0712 – we hope you can join us, and please invite your colleagues as well!

 Image credit: “May 28th 2008 – Will Work For Attention” by Stephen Poff CC-BY-NC-ND

Coming up this week: May PrISM meetup

Date: Wednesday, May 23, 2012

Time: 2:00pm-3:30pm

Place: Howe Conference Room, HSC-LIB 2.039 (on the fifth floor of Briscoe Library)

Address:  7703 Floyd Curl Dr, San Antonio

This month, our topic is video.  As we discussed in last month’s meetup, video can be a key element to successful online storytelling & social media impact — and it doesn’t have to be difficult or costly.  We’ll cover some simple & free/low-cost tools you can use to include video in your strategy.

Please RSVP at http://twtvite.com/prism0512 – we hope you can join us, and please invite your colleagues as well!

Image credit: “vintage video camera” by chelsea davis CC-BY-NC-ND

Recap of April PrISM meeting

You can now watch a video recording of the Google+ Hangout with Lee Aase of the Mayo Clinic Center for Social Media that took place at our April PrISM meetup.  You can also read Susan Hallmark’s notes from the meetup below (thanks, Susan!).

View this document on Scribd

Save the Date: April PrISM meetup

A very special meetup to celebrate PrISM’s first birthday!

Date: Wednesday, April 25, 2012

Time: 2:30pm-4:00pm
(1/2 hour later than usual to accommodate our guest’s schedule)

Place: AAB 108 in the Academic Administration Building

Address:  7703 Floyd Curl Dr, San Antonio

A very special event to celebrate the first anniversary of the Professional Interest in Social Media (PrISM) group: Lee Aase, director of the Mayo Clinic Center for Social Media, will join us via Google+ Hangout from the Mayo Clinic campus in Scottsdale, Arizona, to talk about Mayo Clinic’s social media experience and its lessons for other healthcare organizations.  Don’t miss this opportunity to talk with a national healthcare social media leader!

We hope you can join us, and please invite your colleagues as well!

WSJ: Better Leadership through Social Media

Monday’s Wall Street Journal featured a great guide by Alexandra Samuel on how executives can use social media tools to be more effective leaders.  Suggestions included:

1. “Create a Leadership Dashboard” — the idea of using aggregation tools such as Google Reader of Flipboard to pull together key business intelligence sources in one place
2. “Stay Focused” — using productivity and collaboration tools like MindMeister and BaseCamp — or even using Pinterest as an “online vision board”
3. “Change Channels” — escape the noise of email by sending and receiving quick urgent communications via Twitter direct message
4. “Join a CEO-cial Network” of a small number of respected & trusted executives (5-15) in a private Twitter list, Facebook friends list or Google+ circle, and make that the first list you check whenever you sit down with any of those social tools
5. “Build a Golf Course” — create a social space that is relaxing and restorative, that you can enjoy in those key five minutes of downtime between meetings, whether it’s a photo-sharing community or a Words With Friends game.
6. “Amplify Your Voice” — project your charisma online through a CEO blog, Twitter feed or YouTube channel; you’ve already got the content. Turn your “read this” emails into links you share on Twitter, your key speeches into YouTube videos, and your “job well done” emails into blogposts.

Do you think these suggestions would work for executives you know?  Do you have others?

Healthcare jobseeking, recruitment & social media

As reported by Healthcare IT News yesterday, the recruitment firm AMN Healthcare has just released the results of its second annual survey on the “Use of Social Media and Mobile by Healthcare Professionals” (2011).

Key findings indicate that the use of social media by healthcare professionals, for both job searching and professional networking, is on the rise:

• Nearly one-third (31%) of respondents cited that they are using social media for job searching, up from 21% in 2010.
• 48% of all healthcare professionals surveyed said they use social media for professional networking, up from 37% in 2010.
• 11% of respondents said use of social media resulted in a job interview, 9% said it led to a job offer, and 6% found a new job through their use of social media.
• Among the healthcare workers surveyed, the top work-related uses of social media were to access healthcare-related education (54%), followed by sharing of research or articles with colleagues (33%), and to communicate with employers (18%).

Given this rate of growth, it seems that healthcare employers who are not leveraging social media as part of their recruitment, educational and collaboration offerings will increasingly find themselves falling behind their peers.

You can review the full report below or in a new window:

Social media professionalism: a set of principles for physicians

Last week, Dr Mark Ryan contributed a particularly insightful guest post at KevinMD.com entitled “How to maintain physician professionalism in social media.”  Dr Ryan has been one of a number of critics of the social media guidelines adopted recently by some professional medical organizations, such as the American Medical Association and the British Medical Association.  Dr Ryan has expressed his concern that these guidelines have focused to heavily on risk mitigation and that there are no corresponding documents that discuss principles and guidelines for appropriate, positive use of social media by physicians — a sentiment I also expressed in an earlier post on this blog.

So in his guest post, Dr Ryan strikes out to draft exactly such a statement of principles. His list includes nine very practical principles regarding scope, tone, privacy, identity, content, and more.  These are very useful principles for us to consider as we create a Social Media Toolbox for the University that can be a model set of guidelines for clinicians.  Please take some time to review Dr Ryan’s post — and let us know what you think in the comments.